Mirrored image of the Centennial Bridge

Mirrored image of the Centennial Bridge
One frosty and very still morning in November, 2010, Centennial Bridge, Miramichi, NB, Canada

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Miramichi, NB, Canada
Spiritual,fun loving,hard working

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McKinleyville, New Brunswick, Canada

McKinleyville, New Brunswick, Canada
An old shed with daisies

Wednesday, June 8, 2011

Sepia Saturday 78


This was a form of advertising from L.E. Higgins & Company.  Men were asked to put this in the top of their hats for exposure.  It belongs in my postcard collection.

10 comments:

  1. That was a smart idea from the advertiser's point of view --but only if it was pasted with the picture facing down.

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  2. Yes I agree, I can't see what the picture had to do with Higgins' Hats. Nice picture though. My great-grandfather and his two brothers worked on the construction of the dome of the Horticultural Exhibition Hall at the World's Columbia Exposition in late 1892, so I'm always on the look out for interesting images and ephemera related to the event.

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  3. Well it’s a novel idea anyway; full marks to them for creativity!

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  4. I Get So Fed Up With People Trying To Sell Me Stuff All The Time.If Only ALL Adverts Were In Other People's Hats The Rest Of Life Would So Much More Civilized !

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  5. A more interesting way of advertising than using billboards.

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  6. Great postcard and certainly quite rare. No-one would have really worn this in their hat, why would they? A fascinating snapshot of social history. A $6.50 suit sounds like a bargain. Fleeced underwear? wouldn't that be a little, err, itchy?

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  7. I can remember seeing old movies with ads in some of the men's hats. Now days they would have had to pay them. A beautiful picture of the expo center.
    QMM

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  8. Very cool vintage find. I also have some old postcards and love them. Yours is so interesting,
    a little bit of history there.

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  9. Such a magnificent building must have been a good promotion for any retailer. Men used to regularly get their hats "blocked". Perhaps hats got out of shape for all the things men kept putting into them?

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  10. Oh I do like the idea of sober men walking around with this card on their head. Great fun.

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